Last week the Aussie crew arrived in Las Vegas along with the East and West USA reps to showcase our Legacy Collection at the iconic Liberty Fairs Fashion & Lifestyle Trade Show. Liberty Fairs is freedom and space with no boundaries. The blend of commerce and creativity brought forth by Liberty allowed us to present some of our most forward thinking designs to date. Liberty continually evolves and mutates every year, whilst maintaining the highest quality of presentation.
To top the week off we hosted the official Liberty Fairs after party at Hyde Bellagio.
Introducing the REASON collection, the next stage in the evolution of Premium Street wear.
Everything we do is for a reason. Everything we do is given reason by those who represent. The Reason collection is the ultimate refinement of our vision for progressive design and technical innovation. Driven by originality The Reason Collection elevates our signature pieces to new heights.
For both Men’s & Women’s we have focused on premium details and design. The Reason Collection embraces a new era of elements including eyelet & moto detailing, suede panelling, sheer mesh concepts, and high quality embroidery designs to provide you with something unique.
The Reason Collection is available now online and in stores globally.
Last weekend we threw an event with For The Love landing in Los Angeles with an all Aussie lineup. Taking place at the L.P. Rooftop in West Hollywood, the party kicked off in the early afternoon and stretched well into the evening, with Australian staples like Hayden James, Generik, Nicky Night Time, and Liz Cambage hitting the decks to deliver the goods.
The event drew the likes of both local and Aussie celebrities, DJ’s and creatives who enjoyed a night filled with vibe.
Check out what went down at our Coachella estate party held during weekend one.
After Saturday night wrapped up at the festival we held an XL after party with Sean “Diddy” Combs and Tyga setting the tone as they jumped on stage with the hip-hop group Migos during a performance inside our estates own airplane hanger. To top it off Jeremih and Post Malone also got amongst it. Rihanna enjoyed the party among other famous guests including Kylie Jenner, G-Eazy, French Montana who attended to party with us.
We celebrated a decade of NANA with a VIP lounge at Melbourne’s For The Love music and lifestyle event. Set Mo & Touch Sensitive raised the vibes before Flight Facilities dropped their renowned Decade DJ set as drinks from Coors flowed well into the night.
Among guests included Didier Cohen, Olympia Valance, Dylan Alcott and Jason Johannisen. Check out what went down in the full gallery HERE
This week the team are in Las Vegas showcasing our latest Reason Collection at the iconic Liberty Fairs Fashion & Lifestyle show. If you are in town be sure to come down and see us – booth #467 is where we at.
Liberty is freedom, it’s space without boundaries. Liberty curate the most forward thinking brands and bring them together with the industry’s top buyers in an inspiring design-driven environment. The blend of commerce and creativity introduces a new era in trade events and delivers the best of what’s new in the industry.
To close out the show we are hosting the official Liberty Fairs x Nana Judy wrap up party at Hyde, Bellagio.
Details can be found be below – join us.