Introducing the REASON collection, the next stage in the evolution of Premium Streetwear.
Everything we do is for a reason. Everything we do is given reason by those who represent. The Reason collection is the ultimate refinement of our vision for progressive design and technical innovation. Driven by originality The Reason Collection elevates our signature pieces to new heights.
For both Men’s & Women’s we have focused on premium details and design. The Reason Collection embraces a new era of elements including eyelet & moto detailing, suede panelling, sheer mesh concepts, and high quality embroidery designs to provide you with something unique.
The Reason Collection is available now online and in stores globally.
Last weekend we threw an event with For The Love landing in Los Angeles with an all Aussie lineup. Taking place at the L.P. Rooftop in West Hollywood, the party kicked off in the early afternoon and stretched well into the evening, with Australian staples like Hayden James, Generik, Nicky Night Time, and Liz Cambage hitting the decks to deliver the goods.
The event drew the likes of both local and Aussie celebrities, DJ’s and creatives who enjoyed a night filled with vibe.
Check out what went down at our Coachella estate party held during weekend one.
After Saturday night wrapped up at the festival we held an XL after party with Sean “Diddy” Combs and Tyga setting the tone as they jumped on stage with the hip-hop group Migos during a performance inside our estates own airplane hanger. To top it off Jeremih and Post Malone also got amongst it. Rihanna enjoyed the party among other famous guests including Kylie Jenner, G-Eazy, French Montana who attended to party with us.
We celebrated a decade of NANA with a VIP lounge at Melbourne’s For The Love music and lifestyle event. Set Mo & Touch Sensitive raised the vibes before Flight Facilities dropped their renowned Decade DJ set as drinks from Coors flowed well into the night.
Among guests included Didier Cohen, Olympia Valance, Dylan Alcott and Jason Johannisen. Check out what went down in the full gallery HERE
This week the team are in Las Vegas showcasing our latest Reason Collection at the iconic Liberty Fairs Fashion & Lifestyle show. If you are in town be sure to come down and see us – booth #467 is where we at.
Liberty is freedom, it’s space without boundaries. Liberty curate the most forward thinking brands and bring them together with the industry’s top buyers in an inspiring design-driven environment. The blend of commerce and creativity introduces a new era in trade events and delivers the best of what’s new in the industry.
To close out the show we are hosting the official Liberty Fairs x Nana Judy wrap up party at Hyde, Bellagio.
Details can be found be below – join us.
Backing up our last international For The Love event, we are partnering up to bring the party back to it’s birthplace in Melbourne next Saturday the 25th of February. Set under the palms at iconic beachfront venue Riva in St Kilda, this For The Love event is set to be the biggest yet.
This year marks a decade of the Nana Judy brand. Our guests will be celebrating in style in an exclusive Nana Judy VIP Lounge party whilst Flight Facilities will headline the show playing their renowned Decade DJ set fitting for the occasion.
Flight Facilities have earned a cult audience with their ‘Decades’ mixes and performances, sending dancefloors and SoundCloud accounts into absolute glee. Therein lies the beauty of a Flight Facilities show – it’s got a little something for anyone and everyone. After selling out 15,000 tickets in their hometown with the Sydney Symphony Orchestra, the duo will be setting the stage at For The Love alongside fellow local lads Touch Sensitive, Set Mo, Running Touch and more for whats set to be one for the archives.